President's Message

The Nippon Life Group aims to realize “a society in which everyone can live their lives with peace of mind” by enhanced sustainability management for stable operations over the long term. To this end, we are promoting initiatives to resolve social issues in the three areas of People, Community, and Environment.

The Nippon Life Group has defined its long-term corporate vision as becoming “a corporate group offering various types of reassurance across diverse areas centering around life insurance, spanning out to asset management, healthcare, long-term care, childcare and others as a provider of ‘multidimensional peace of mind.’” In addition to providing life insurance and services, which is our core business, the Nippon Life Group will promote activities that provide peace of mind in various ways and help to resolve social issues.

To reinforce this vision among all Group members, at the launch of our new management structure in April 2025, we announced “Committed to our customers. Doing more for the community and society” as our basic policy. This basic policy reflects our commitment to advancing sustainability management in a manner that helps resolve community and social issues more than ever before, based on the spirit of the three precepts of Conviction, Sincerity and Endeavor that have guided our actions and people-first ethos at the Nippon Life Group since its founding. It also expresses our desire to bring happiness to people and society through Group-wide efforts, in accordance with our philosophy of “co-existence, co-prosperity, and mutual aid.”

“Committed to our customers.” This means thoroughly considering the peace of mind and happiness of each individual customer and acting accordingly. By extension, I believe that this will also lead to contributing to the community and society.

Additionally, we have redefined the Group-wide Management Policy to share our approach to management with our overseas Group companies. Rooted in the spirit of the three precepts, this policy establishes "Put the customer first," "Take responsibility for sustainability," and "Work with sincerity and a long-term vision" as universal principles for putting customers first and contributing to the community and society based on a long-term perspective.

As the first step toward achieving our corporate vision and the society we aim for, we adopted “over-deliver on customer expectations in offering peace of mind and reach out to a larger community of customers” as the theme of the Mid-Term Management Plan we formulated last year. Under this theme, we are implementing customer-oriented business operations in five strategic directions: (1) enhance the value of our insurance business in the domestic market, (2) offer peace of mind in the domestic market in an even more multidimensional way, (3) expand the global business, (4) advance the financial strategy to the next stage, and (5) build a stronger business foundation.

The value provided by our sales representatives has so far been mostly limited to offering insurance products and services. From now on, however, we will center this value around social contribution activities and promote solutions that address social issues.

One example is our Cancer Screening Awareness Campaigns. Because early detection of cancer is crucial, we have been focusing on encouraging community members to undergo cancer screenings. We have also conducted surveys on cancer screenings to collect data on customers’ thoughts regarding questions such as, “Why haven’t you undergone a cancer screening?” We then analyze this data and provide it as feedback to municipalities. In FY2024, we collected responses from approximately 900,000 people, representing a significant increase from the approximately 560,000 respondents we had in the previous fiscal year. Of the approximately 149,000 people who responded two years in a row, about one in four of the 71,000 people who said they did not undergo a cancer screening in FY2023 (17,000 people) changed their response to say they did undergo a cancer screening in FY2024.

Because our sales representatives’ activities led to this change in behavior, we are gradually coming to understand the impact of our contributions to solving local community issues. From FY2025, we launched the Nissay Cancer Awareness Project, shifting the focus from “Cancer Screening Awareness Campaigns.” that encourage customers to undergo cancer screenings to “Cancer Awareness Activities” more broadly, extending this change in behavior to the entire community by providing more sophisticated information to our customers. Between August and October, we collected responses from approximately 1,300,000 people. Moving forward, we will continue to provide information to customers based on their responses and offer feedback on analysis results by region.

In addition, aiming to directly improve community safety, health, and welfare, we introduced the “Nissay-no-se! Regional Revitalization Donation Program” this fiscal year. This contributes to prefectural traffic safety associations and Japanese Red Cross Society prefectural branches, based on the number of responses to community revitalization surveys, including cancer screenings. By leveraging this new initiative, we will continue to link the activities of our sales representatives to contributions to local communities.

How will we expand peace of mind to dimensions other than life insurance in order to be a provider of “multidimensional peace of mind”? First, we will tackle the healthcare field.

Nippon Life has concluded comprehensive and individual partnership agreements with local governments in all 47 prefectures of Japan, and nearly every one has incorporated improving health in local communities into their initiatives. We have so far been providing analytical data on health and healthcare to municipalities and other stakeholders, but going forward, we will finally create a “NISSAY Medical Expense Report” using the National Database of Health Insurance Claims (NDB) and launch awareness activities to improve health literacy.

Long-term care is also an increasingly important issue. We intend to further address the issue of long-term care through collaboration with the Nichii Group, which joined the Nippon Life Group in June 2024. I am confident that we will be able to leverage the strengths of our two companies, which operate across Japan, as well as our similar business models that focus on providing peace of mind, to promote initiatives that are rooted in community challenges.

We will continue our efforts to become a provider of “multidimensional peace of mind” centered on life insurance, with the aim of realizing “a society in which everyone can live their lives with peace of mind.” Above all, in our core life insurance business, we will aim to expand the value we provide by contributing more than ever to local communities, as well as to expand peace of mind across various dimensions. With these goals in mind, we established the basic policy “Committed to our customers. Doing more for the community and society.” Each of our members will address the challenges faced by local communities as if they were their own and help to build a society that develops together with the people who live there.