Philosophy
Fundamental Management Principles of Nippon Life
Life insurance business based on the philosophy of "co-existence, co-prosperity and mutual aid" is closely connected with the welfare of the people, and people's understanding and trust are indispensable for the development of life insurance companies.
In the view of such nature of the business, we have firmly determined to contribute to the stability and enhancement of people's lives under the precepts of Conviction, Sincerity and Endeavor, and hereby established the "Fundamental Management Principles of Nippon Life".
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1.We will provide insurance products which are truly needed with a wide range of services, and give first priority to fulfill our responsibilities to the policyholders.
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2.We will, in recognition of the public service aspects of the life insurance business, make appropriate investments, and contribute to the elevation of the social welfare level.
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3.We will improve further our productivity and raise the Company's performance in every aspects, with creativity based on wisdom and convincing execution.
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4.We will raise the living standard of all our employees through the prosperity of the Company. We will also strive to improve the qualities of our employees as good members of society.
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5.As a member of the life insurance industry, we will take a cooperative position with autonomy, and contribute to cultivation of public understanding for life insurance and development of this industry.
Strategy
Mid-Term Management Plan
As a first step toward realizing our long-term corporate vision, we have positioned the three years from FY2024 to FY2026 covered by the New Mid-Term Management Plan as "a period to strongly promote Group business management, where acceleration of expansion on sales performance and new revenue streams is pursued in order to boost the rate of mid to long term growth."
We have adopted "Over-deliver on customer expectations in offering peace of mind and reach out to a larger community of customers" as the theme of the New Mid-Term Management Plan, reecting our desire to make Group-wide efforts to implement sustainability management, create new value unique to the Group, and provide that value broadly to customers and society. Keeping "customer-oriented business operations" in mind, the Group will implement measures across 5 strategic directions.
