Our History

Since its foundation, Nippon Life has responded to the demands of the times in a manner that embodies the spirit of mutual aid.

1889-1899 Founding


Nippon Life Assurance Co., Inc. established

Founder Sukesaburo Hirose


Company name changed to Nippon Life Insurance Co., Ltd.

Officers and employees at the time of founding


Paid out profit dividends to policyholders, first to be implemented in Japan

Accounting department in charge of settlement operations

1899-1945 Steady management and development


Amount of policies in force came top in the life insurance industry of Japan

In 1895, our amount of policies in force reached ¥10 million, attaining the industry's number two position, and in 1899, a mere 10 years after founding, it grew to the top.

Commemorative event celebrating the attainment of ¥10 million in amount of policies in force (1895)


Our headquarters in Osaka moved and newly built in the present location

New Company headquarters, built in stately red brick and granite, was designed by Kingo Tatsuno, who also designed Tokyo Station.

Former company headquarters(1902-1959)


Nippon Life Saiseikai Foundation established

The foundation is deeply involved in social welfare work, including free medical checkups, and opened the Nissay Hospital attached to the Nippon Life Saiseikai Foundation in 1931.

Traveling clinic visiting the Shikoku region(1930)

1945-1989 Post-WWII Reconstruction and Leap Forward


The Company reemerged as a mutual company, Nippon Life Insurance Company

Returning to the spirit of mutual aid as exemplified by being the first in Japan to pay profit dividends to policyholders, Nippon Life reemerged as a mutual company.

Managing Executive Officer Gen Hirose giving an address at a commemorative event


Nissay Theatre opened

Nissay Theatre opened in the newly constructed Hibiya Building with the aim of contributing to the development of Japanese arts and culture.

Elementary school students invited to the theatre


Whole life insurance with term life rider launched

With widespread support from customers, it grew to our main product at the time.(Given the nickname "Long Run" in 1983)

"Long Run" Brochure


Opening of the first store of Nissay Life Plaza

Nissay Life Plaza, a walk-in store staffed by financial planners who provide specialized consulting services continues to develop its nationwide network.

First store Nissay Life Plaza Shinjuku


Corporate identity (CI) introduced

Adopted NISSAY to express our corporate approach of "Newness" and "Communicating and Proposing." Changed to the new company emblem.

Company emblem

(Left)Since founding (Right)Current

1989- New era and evolution

100th anniversary of foundation


Three major diseases insurance "Athlete" launched

Pioneered the development of living benefit products.

"Athlete" pamphlet


"Nissay Million Tree-Planting Campaign" goal of one million trees reached

Achieved 1992 campaign goal of planting one million trees in 2002 and "Nissay Planting and Nurturing Forests for Future Generations Campaign" began the following year.

Poster for "Nissay Planting and Nurturing Forests for Future Generations Campaign"


"Mirai no Katachi" launched

Revolutionized insurance products under the concepts of "perfect for each individual customer" and "importance of payment."

"Mirai no Katachi" pamphlet

Aiming for growth throughout the Nippon Life Group


Management integration with Mitsui Life Insurance Company Limited / Acquisition of MLC Limited

We carried out management integration with Mitsui Life Insurance Company Limited and made MLC Limited a subsidiary, with the aim of building a mid- and long-term growth foundation and expanding earnings for the entire Nippon Life Group. (Mitsui Life Insurance Company Limited was renamed "TAIJU LIFE INSURANCE COMPANY LIMITED" in 2019)

with Mitsui Life Insurance (currently Taiki Life Insurance) Management integration


Management integration with MassMutual Life Insurance Company

Aiming to establish a framework to widely address the demands of customers in the over-the-counter sales market for financial institutions, we carried out management integration with MassMutual Life Insurance Company in 2018. (Renamed "Nippon Wealth Life Insurance Company Limited" in 2019)

Business integration with MassMutual Life Insurance Company (now Nissay Wealth Life Insurance Co., Ltd.)



To respond flexibly to varied customer demand in the independent retail agency market, we established HANASAKU LIFE INSURANCE Co., Ltd. in 2019.



Nissay Plus SSI Company Inc. established

Nissay Plus SSI Company Inc. launched its business in 2022 to meet the coverage needs of diverse customers, in the context of customer lifestyle changes and the ubiquity of digital environments.

Nissay Plus SSI Company Inc.

We have a mission to firmly keep our long-term promises to our customers, and a mission to contribute to the formation of a sustainable society through the management of insurance premiums entrusted to us by our customers.

We will continue to strive to fulfill these missions through our business activities and earn even greater trust from our customers and society.