Nippon Life Assurance Co., Inc. established
Company name changed to Nippon Life Insurance Co., Ltd.
Paid out profit dividends to policyholders, first to be implemented in Japan
1899-1945 Steady management and development
Amount of policies in force came top in the life insurance industry of Japan
In 1895, our amount of policies in force reached ¥10 million, attaining the industry's number two position, and in 1899, a mere 10 years after founding, it grew to the top.
Our headquarters in Osaka moved and newly built in the present location
New Company headquarters, built in stately red brick and granite, was designed by Kingo Tatsuno, who also designed Tokyo Station.
Nippon Life Saiseikai Foundation established
The foundation is deeply involved in social welfare work, including free medical checkups, and opened the Nissay Hospital attached to the Nippon Life Saiseikai Foundation in 1931.
1945-1989 Post-WWII Reconstruction and Leap Forward
The Company reemerged as a mutual company, Nippon Life Insurance Company
Returning to the spirit of mutual aid as exemplified by being the first in Japan to pay profit dividends to policyholders, Nippon Life reemerged as a mutual company.
Nissay Theatre opened
Nissay Theatre opened in the newly constructed Hibiya Building with the aim of contributing to the development of Japanese arts and culture.
Whole life insurance with term life rider launched
With widespread support from customers, it grew to our main product at the time.(Given the nickname "Long Run" in 1983)
Opening of the first store of Nissay Life Plaza
Nissay Life Plaza, a walk-in store staffed by financial planners who provide specialized consulting services continues to develop its nationwide network.
Corporate identity (CI) introduced
Adopted NISSAY to express our corporate approach of "Newness" and "Communicating and Proposing." Changed to the new company emblem.
1989- New era and evolution
100th anniversary of foundation
Three major diseases insurance "Athlete" launched
Pioneered the development of living benefit products.
"Nissay Million Tree-Planting Campaign" goal of one million trees reached
Achieved 1992 campaign goal of planting one million trees in 2002 and "Nissay Planting and Nurturing Forests for Future Generations Campaign" began the following year.
"Mirai no Katachi" launched
Revolutionized insurance products under the concepts of "perfect for each individual customer" and "importance of payment."
Aiming for growth throughout the Nippon Life Group
Management integration with Mitsui Life Insurance Company Limited / Acquisition of MLC Limited
We carried out management integration with Mitsui Life Insurance Company Limited and made MLC Limited a subsidiary, with the aim of building a mid- and long-term growth foundation and expanding earnings for the entire Nippon Life Group. (Mitsui Life Insurance Company Limited was renamed "TAIJU LIFE INSURANCE COMPANY LIMITED" in 2019)
Management integration with MassMutual Life Insurance Company
Aiming to establish a framework to widely address the demands of customers in the over-the-counter sales market for financial institutions, we carried out management integration with MassMutual Life Insurance Company in 2018. (Renamed "Nippon Wealth Life Insurance Company Limited" in 2019)
HANASAKU LIFE INSURANCE Co., Ltd. established
To respond flexibly to varied customer demand in the independent retail agency market, we established HANASAKU LIFE INSURANCE Co., Ltd. in 2019.
Nissay Plus SSI Company Inc. established
Nissay Plus SSI Company Inc. launched its business in 2022 to meet the coverage needs of diverse customers, in the context of customer lifestyle changes and the ubiquity of digital environments.
We have a mission to firmly keep our long-term promises to our customers, and a mission to contribute to the formation of a sustainable society through the management of insurance premiums entrusted to us by our customers.
We will continue to strive to fulfill these missions through our business activities and earn even greater trust from our customers and society.